{"id":1769,"date":"2016-12-02T12:00:48","date_gmt":"2016-12-02T20:00:48","guid":{"rendered":"http:\/\/www.k6bj.org\/?p=1769"},"modified":"2017-01-01T09:45:30","modified_gmt":"2017-01-01T17:45:30","slug":"is-there-a-market-for-a-400-prepper-radio","status":"publish","type":"post","link":"https:\/\/k6bj.org\/wordpress\/archives\/1769","title":{"rendered":"Is there a market for a $400 \u201cprepper\u201d radio?"},"content":{"rendered":"<h4>Is there a market for a $400 \u201cprepper\u201d radio?<\/h4>\n<p>By Dan Romanchik, KB6NU<\/p>\n<p>A couple of days ago, a reader wrote:<\/p>\n<p>&#8220;I would like to know if it would be feasible to build a radio with the following features:<\/p>\n<p>&nbsp; * SSB operation (only SSB is required, CW would be an additional benefit)<br \/>\n&nbsp; * 20 \u2013 50W of power<br \/>\n&nbsp; * Portable-friendly (lightweight, capable of operating at lower voltages from small portable batteries)<br \/>\n&nbsp; * Low receiver current drain<br \/>\n&nbsp; * Coverage of 40m and 80m bands. Very limited coverage is acceptable. Even channelized coverage of a few select frequencies would be acceptable.<br \/>\n&nbsp; * S-meter<\/p>\n<p>&#8220;It strikes me that there is a large market for ham radio products for \u201cpreppers,\u201d and there has been a lot of interest in the Baofeng line of radios from that market.&nbsp; I think there would be a LOT of interest in a radio that could go far beyond line-of-sight and contact friends or family hundreds of miles away.&nbsp; Preppers would have little interest in contacts more than a state or two away, and no interest at all in novel operating modes.&nbsp; I wonder if a radio that trims away excess features (all-mode operation, wide frequency coverage, high power output, sophisticated audio filtering) could be produced for a lot less cost than currently available HF rigs.&nbsp; If so, and it was paired with a decent NVIS dipole and some General-class study materials and sold as a package deal, it could be a huge hit \u2013 Something you could tuck in a bug-out-bag, set up in the field, and use to make contacts in a reasonably local area, or set up in your backyard at home and use minimal power to operate.<\/p>\n<p>&#8220;Is there a reason why I don\u2019t see radios like this on the market, some kind of technological limitation that would make this sort of thing impractical?&nbsp; If something like this was built, what kind of cost and performance would you expect?&nbsp; I\u2019m certainly not expecting any kind of detailed analysis, but even just a speculation about if such a project could be feasible would be appreciated.&#8221;<\/p>\n<p>I replied:<\/p>\n<p>&#8220;I think one of the reasons you don\u2019t see radios with the feature set you describe is that more full-featured radios are already pretty inexpensive. The Yaesu FT-450D, for example, costs less than $800 and offers 100W output. The FT-817ND, which is designed for portable operation, costs less than $700. Is that too much for preppers?<\/p>\n<p>&#8220;While it might seem like you could sell a radio with fewer features for less, I think that you hit the law of diminishing returns. At some point, removing features, doesn\u2019t reduce the cost all that much. For example, removing the CW capabilities from a transceiver capable of SSB operation really doesn\u2019t save that much because in a way CW operation is really just a subset of SSB operation. You\u2019ll save the cost of a key jack, but how much is that? Maybe a buck or two. Having said that, it could be that the big amateur radio manufacturers are overlooking an opportunity here.&#8221;<\/p>\n<p>We swapped a couple more e-mails about this. He noted, \u201cMost preppers would probably rather buy a high-end AR-15 or several months worth of storage food for $800 than a radio.\u201d I suggested, \u201cIf there was a catastrophic event, and you really needed to communicate, wouldn\u2019t it seem silly to have not spent the extra $400 on a really decent radio?\u201d<\/p>\n<p>What do you think? Is my analysis a little too simplistic perhaps? Are amateur radio manufacturers ignoring a potential market?<\/p>\n<p>==================================<\/p>\n<p>Dan, KB6NU, is the author of the &#8220;No Nonsense&#8221; amateur radio license study guides, and blogs about amateur radio at KB6NU.Com. You can contact him by e-mailing cwgeek@kb6nu.com.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is there a market for a $400 \u201cprepper\u201d radio? By Dan Romanchik, KB6NU A couple of days ago, a reader wrote: &#8220;I would like to know if it would be feasible to build a radio with the following features: &nbsp; &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"more-link\" href=\"https:\/\/k6bj.org\/wordpress\/archives\/1769\"> <span class=\"screen-reader-text\">Is there a market for a $400 \u201cprepper\u201d radio?<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-1769","post","type-post","status-publish","format-standard","hentry","category-december-2016"],"_links":{"self":[{"href":"https:\/\/k6bj.org\/wordpress\/wp-json\/wp\/v2\/posts\/1769","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/k6bj.org\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/k6bj.org\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/k6bj.org\/wordpress\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/k6bj.org\/wordpress\/wp-json\/wp\/v2\/comments?post=1769"}],"version-history":[{"count":1,"href":"https:\/\/k6bj.org\/wordpress\/wp-json\/wp\/v2\/posts\/1769\/revisions"}],"predecessor-version":[{"id":1770,"href":"https:\/\/k6bj.org\/wordpress\/wp-json\/wp\/v2\/posts\/1769\/revisions\/1770"}],"wp:attachment":[{"href":"https:\/\/k6bj.org\/wordpress\/wp-json\/wp\/v2\/media?parent=1769"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/k6bj.org\/wordpress\/wp-json\/wp\/v2\/categories?post=1769"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/k6bj.org\/wordpress\/wp-json\/wp\/v2\/tags?post=1769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}